Why Airbrush Makeup, Now?

Advances in technology have superseded traditional makeup's ability to create the look of perfect skin on camera.

Hi-Definition (HD), high resolution digital television, provides sharper, clearer and more realistic images with more lines of resolution than analogue.

Analogue:

Vertical: 525 lines of resolution

Horizontal: 500 lines per inch

Hi-Def:

Vertical: 1080 lines of resolution

Horizontal: 2000 lines per inch

How do these technological advances impact
traditional makeup application?

Because of HD's increased picture clarity, traditional makeup, which gets rubbed into the skin using brushes, sponges, or fingers, can appear caked-on or thick on camera. Also, natural skin flaws can be more difficult to correct under these conditions using traditional products.

The Pros of Airbrush Makeup:

The following statements are based on Yokes & Associates' extensive research and training in airbrush and hand-applied companion makeup products and applications.

•  Foundation is misted through an airbrush using a compressor with a low PSI breaking the liquid up into microdots that sit on the skin giving the appearance of a flawless complexion

•  More efficient and faster to apply than traditional makeup (notably when proper pre-planning discussions related to project expectations and workflow have been carried out)

•  Superior correction of natural flaws using color theory

•  Much less invasive than traditional hand-applied techniques

•  Lightweight, hypoallergenic, less likely to cause skin irritation

•  Airbrush makeup is available in a range of formulas to individualize personal and production demands

•  Long-lasting and water resistant, yet simple to remove with soap and water

•  Perspiration or tears can be blotted without causing streaks

•  Broadcasts and Photographs beautifully

•  Can be mixed easily to create custom skin tone matching, blends easily

•  Looks very natural close up and in “live” public scenarios

We encourage and welcome production companies and directors to conduct on-camera testing and consultation within their facilities taking desired project objectives, lighting, and makeup into consideration in order to realize the benefits and amazing results produced with airbrush makeup using HD technology. Testing and consultation also allows for improved work flow and greater efficiency overall during production.

all tests are strictly private and confidential

How is airbrush makeup different?

Traditional foundations can look obvious, caked-on or thick and always feel like you're wearing makeup. Airbrush makeup leaves a light, seamless veil of color over the skin, creating the illusion of perfection. It is misted on allowing one's true skin tone to show through without masking the face. The ability to mix airbrush foundation colors for individual custom blends is unsurpassed resulting in a natural look that covers most skin imperfections effortlessly.

How does airbrush makeup work?

Airbrush makeup is sprayed on with the aid of an air compressor as a fine mist of color that gently covers the skin, giving the appearance of a flawless complexion. Spraying microdots of makeup that rest on the surface of the skin looks more natural than traditional makeup because it isn't rubbed into the skin and doesn't exaggerate pores. This process enables the airbrush makeup to conceal more effectively, while allowing skin to breathe.

What are the benefits of airbrush makeup?

Because airbrush makeup is water-resistant, perspiration and tears are no longer a cosmetic problem. Simply blotting, not wiping away moisture leaves the airbrush makeup in place without streaking. Airbrush makeup can last several hours and will not fade or rub off on clothes yet is removed easily with soap and water. When necessary, makeup can be re-touched quickly and easily using companion hand-applied products.

Is airbrush makeup cost effective?

Yes. Although the day rate for airbrush application is slightly higher, reduced application time as well as less post-production retouching and color correction amounts to greater efficiency and cost effectiveness.

Does airbrush makeup require special equipment?

Yes, a clean, well ventilated space with proper lighting and access to electrical outlets to accommodate use of two air compressors and multiple airbrushes is needed.

What products are airbrushed?

Airbrush makeup includes foundation, blush and eye shadow. The face can be made up solely with airbrush products or with a combination of airbrush and companion cosmetic products.

Does airbrush makeup need to be re-touched?

Once airbrush makeup is applied, it dries quickly to a matte finish and does not require re-application. Retouching, if necessary, can be done quickly and easily.

Will it hold up on the production floor?

Yes. Airbrush makeup is long wearing, but can be quickly and easily re-touched on set using hand-applied companion products, if necessary. In most cases, airbrush makeup application is more efficient than using traditional hand application methods. However, high fashion makeup looks and exceptional hair styling needs during a production may require additional application time. Makeup and styling assistants are available for larger volume productions to enhance work flow. Please contact us about rates.

Will airbrush makeup look natural in pictures or on video?

Airbrush makeup has been used for over a decade in the film and entertainment industry because of its versatility to create the right look on and off camera. Airbrush makeup looks natural in person, on screen and in print, because it diminishes shine and provides the right amount of coverage without all of the traditional makeup layers. Photographers can digitally airbrush photos to conceal skin imperfections, while airbrush makeup provides this same flawless result with one application for video and live broadcast.

Can airbrush makeup cover any skin imperfection?

The wide range of colors and the airbrush application techniques allow the artist to cover most skin imperfections. Bruises, birthmarks, razor burn, tan lines, tattoos, flat acne, scars, and wrinkles can be camouflaged completely or significantly improved in appearance, while still looking natural. Airbrushing also provides a translucent application that corrects harsh flaws but allows a subject's natural beauty, including freckles to appear, if desired.

Is airbrush makeup right for everyone?

Both men and women of any age can benefit from Airbrush makeup application. Airbrush makeup is hypoallergenic and oil-free, so it is safe for even the most sensitive skin, no matter what age or condition.

Is airbrush makeup safe for clinical use?

Yes. It is ideal as a post-operative makeup because of its delicate atomization and hygienic application.


To conduct a test or ask additional questions, please contact Diane Yokes at the numbers or e-mail listed below.